An Interview with Elizabeth Fletcher from EnviroVogue
Posted on February 26, 2009 by

Elizabeth Fletcher from EnviroVogue took some time to answer questions about her reusable bags, charitable connections, and going green.
Leave a comment on this post with your favorite EnviroVogue bag design for another chance to win one of three EnviroVogue bags. See Monday’s post for details.
1. Why did you start making EnviroVogue bags?
I have always been a reusable bag person…even before it was fashionable to be green! My family is very outdoorsy. We camp, and swim and ski and hike every chance we get, so we are very in tune with our natural surroundings, and very aware of the damage caused by filling landfills and oceans with unnecessary plastic and paper. So, I was looking for another small business to launch, and I saw the need, and it resonated with me personally… it was just a perfect fit!
2. How did you decide on the design and materials for EnviroVogue bags?
I made the decision to use recycled materials right from the start. It was a requirement. But it had to be the kind of material that would accept detail. Coming up with the designs is a part of the job I really love, but I obsess over it too – every detail. It has to be just right, and I’ve been known to change my mind when I see the prototypes! At the end of each day, I usually have another dozen pictures in my head of designs I’d like to try, and I’m always interested in hearing what my customers say, and I’d love to hear what your readers think would be a good design. They can email me at Elizabeth@envirovogue.com.
3. You’ve done a great job of choosing organizations to support through your work. Can you tell us a little more about why you chose to work with The Maasai Association and Susan G. Komen for the Cure?
Giving back is a core value that is important to me on a personal level. I knew that I had to incorporate it into my business. Every women has been touched by breast cancer, albeit a sister, mother, friend, neighbor or co-worker. The Susan G. Komen for the Cure is an incredible organization dedicated to fight against breast cancer. I chose the Massai Association because of the organizations dedication aimed at humanitarian and relief work which is aimed at education, and supporting sustainable economic development in the Maasai region.
4. How do you make the bag manufacturing process easy on the environment?
Plastic bottles are everywhere. I’m proud to have a product that is able to recycle plastic materials into something functional instead of having them sit in a land-fill.
5. What green practices do you maintain at home?
First of all, think twice about what you bring into your home. When you get out of your car and walk in the front door, are you carrying a lot of things wrapped in excess packaging? I make the most of the food I buy, which isn’t hard with two growing boys who eat almost anything, and a Beagle that eats what’s left! Seriously, I go out of my way to buy organically as well as take advantage of my local farmer’s market. We’ve replaced all our lighting with energy saving light bulbs. I’m fanatical about turning off the lights in a room that isn’t used and taking 3 minute showers. The hard part is getting my boys to take a shower in the first place!
Consume less. My family lived in New Zealand for about three years, and let me tell you, it opens your eyes to live abroad. I love America, but we are so obsessed with buying expensive toys, and wasteful spending. Sometimes the things we buy are more of a burden, and don’t really deliver the joy of ownership that the advertisement promised. Over there I used a clothesline to dry clothes. A clothesline! But everyone did it.
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I still like the his and hers plaid best.
Also – I am also fanatical about turning off lights when not in use! I drive my husband crazy with it, as a matter of fact.
I really like her suggestion to consume less. It’s hard, but how great it would be if we could all commit to just this one thing.
Great interview.
I’m loving the black and white damask bag.
Hi, Allie! I like the His or Her Plaid.
yes, i’m also fairly obsessed with turning off lights. i woke up this morning and noticed that matty left the freezer door ajar all night long. i about had a heart attack.
and i still love the Black & White Damask
a beagle!
maybe her next design could be dog-related, but not cheesy — which I trust it would not be because none of the current ones are, not in the least.
(still leaning towards silver vines n plaid, but they’re all good.)
I still like Teal Dots!
I think the pink damask is pretty. I like the way it looks non-eco but is, which could be a conversation starter while out shopping.
“Oh, you like my bag? Well, did you know it’s EnviroVogue. No, really I’m not kidding and you should just see what other designs they have!”
Still loving pink damask!!
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