I’ve had a few celebrity encounters in my day, including an indie-rock god (Frank Black), a race car driver (Jeff Gordon), and the man who cheated on America’s sweetheart (Jesse James). I played it totally cool with all of them, except one: I was stricken dumb when I saw Yvon Chouinard in a movie theatre in Jackson, Wyoming. We were both coming out from the film Up, and when I saw him I just froze, unable to speak or move.
Who is Yvon Chouinard? Ahh, where to begin?! Climbing pioneer, blacksmith, surfer, fisherman, businessman. It was that first one that stopped me in my tracks back in Jackson, but it’s that last one that interests us here today. Chouinard founded Patagonia, Inc., makers of outdoor apparel and one of the most innovative and environmentally responsible companies around. How responsible? Chouinard co-founded 1% for the Planet, making Patagonia a charter member while pioneering the use of recycled materials in clothing, committing to 100% organic cotton and even encouraging the resale of used Patagonia products on eBay.
And now our friends at PlanetShoes.com tell us Patagonia is pledging to donate $10 for every pair of Patagonia shoes sold by PlanetShoes between November 7 and 21 to the Appalachian Mountain Club as part of Advocate Weeks. How cool is that? Well I’ll let the AMC tell you themselves:
The Appalachian Mountain Club promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region. We believe these resources have intrinsic worth and also provide recreational opportunities, spiritual renewal, and ecological and economic health for the region. Because successful conservation depends on active engagement with the outdoors, we encourage people to experience, learn about, and appreciate the natural world.
I encourage you to check out their website to learn more about what they do and how they do it, but it looks to me like a worthy organization (and one that has been advocating for the outdoors since 1876!) So if you were looking for some shoes anyway, you might as well grab some Patagonias from PlanetShoes.com between the 7th and 21st!
Aaaaaaaaaaand…. There’s a GIVEAWAY! Yup, PlanetShoes and Patagonia want to give a pair of Patagonia shoes to one lucky reader of The Greenists. That means you. Or possibly you. Just leave a comment between now and next Tuesday at 11:59 p.m. and then be sure to come back and see if you won. We’ll announce the winner on Wednesday!